EXCESSIVE, DYNAMIC, PROVOCATIVE – the German fashion designer established his brand in 1998, and in 2008 it made an international breakthrough. The dynamism and positive spirit of the world-renowned “King of Bling” make the eponymous label a successful global brand. The unstoppable entrepreneur is polarizing the world of perfumery with unique scents created by master perfumer Alberto Morillas. Join the club – you’ve just gained entry.