Inspired by breathtaking beaches, infinite blue skies and endless summer, the brand is named after a town in California and brings the relaxed lifestyle of Southern California to the world. The young, uncomplicated surfer-style fashion makes boys and girls melt like ice in the Californian sun. Its more than 540 stores worldwide resemble surf shops. Loud music resounds, and there is a scent of a faraway paradise where every day is a new adventure.