Inspired by breathtaking beaches, endless blue skies and never-ending summer, the brand Hollister, named after a place in California, brings the relaxed lifestyle of Southern California to the world. The young, uncomplicated fashion in surfer style makes boys & girls melt like ice in the Californian sun. The more than 540 stores around the world resemble surfer stores, loud music is played and the smell of a distant paradise where every new day is an adventure.