LANVIN'S CHARMING HAUTE COUTURE
Paris, Rue du Faubourg Saint-Honoré, center of fashion and home of worldwide luxury brands. It all started here - the trained milliner Jeanne Lanvin opened her own hat store in 1889. For her daughter Marguerite, she also made comfortable dresses that soon attracted the attention of her wealthy customers. Her creations meet the spirit of the times - the "casual silhouette" frees women from the strict dictates of fashion - and in 1906 Madame Lanvin launched her first couture collection. Romantic and playful, youthful and feminine, with long skirts, elaborate embroidery, satin ribbons, ruffles, tulle and floral patterns. The typical Lanvin blue and Polignac pink is created in the company's own dyeing works in Nanterre. The logo of the house, which shows Madame Lanvin with her daughter in flowing garments, still tells of the beginnings.
After the death of Jeanne Lanvin in 1946 and an eventful history, Alber Elbaz awakened the label from its slumber in 2002 and helped the Lanvin brand to new and exciting glamour. Carefully and incredibly successful, he has been continuing Madame Lavin's tradition of never submitting to current trends for 10 years now. Elegant, very feminine, with refined cuts, flowing fabrics and a dash of extravagance, Lanvin is today once again at the top of the most important haute couture houses in the international fashion world.
As the perfect accessory to her intoxicating haute couture robes, Jeanne Lanvin was one of the first couture houses in Paris to create Lanvin perfumes from 1924. With Arpège, she created one of the most exciting fragrances of its time for her daughter's 30th birthday in 1927, which has lost none of its fascination to this day and is the heart of a unique collection of timelessly elegant luxury perfumes.