Paris, Rue du Faubourg Saint-Honoré is a fashion center and headquarters of a worldwide luxury brand. This is where seasoned fashion designer Jeanne Lanvin opened her hat shop in 1889. For her daughter Marguerite, she also made comfortable, loose-fitting dresses that soon caught the attention of her wealthy customers. Her creations matched the spirit of the time – the “casual silhouette” freed women from the strict dictates of fashion – and in 1906, Madame Lavin rolled out her first couture collection. As a perfect accessory to her intoxicating haute couture gowns, in 1924, Jeanne’s fashion house was one of the first in Paris to have a perfume created. With Arpège, she made one of the most exciting fragrances of the time for her daughter’s 30th birthday in 1927. It has lost none of its fascination to this day and is the centerpiece of a unique collection of timelessly elegant luxury perfumes.