Alfred Dunhill, founder of Dunhill Luxury Goods and the Dunhill cigar company, was one of the driving forces in developing the international luxury goods market. His career began in 1893 when he opened an automotive accessories shop. He opened his first stores in New York and Paris thirty years later. In the stylish ambience of its headquarters in Mayfair, at the end of 2014, the British luxury brand once again demonstrated its unique interpretation of its classic masculine values with the premiere of the new men’s fragrance ICON. The signature scent marked the prelude to a new era in the luxury firm’s fragrance tradition. The history of English motorsports inspired its design and thus speaks to a new generation of global consumers: In every facet, ICON embodies the perfect Dunhill ideal of the self-confident, cultivated urban gentleman.