Since its beginnings in 1906, French brand VAN CLEEF & ARPELS has become one of the most eminent addresses for inimitable and highly distinguished jewelry art. It was Jacques Arpels, son of the couple who founded the business, whose passion for jewelry led to a new dimension and who first created a scented liquid jewel. In 1976, the company at the Place Vendome, Paris, added a new aspect to its tradition-steeped history by creating its first scented jewel, appropriately named FIRST. With this perfume, the first high-carat fragrance from the House of VAN CLEEF & ARPELS was born. For VAN CLEEF & ARPELS, perfumes have become synonymous with creative art - a jewel that is in fact invisible, yet full of allure, luxury and elegance. Still considered a milestone in the history of perfume today, FIRST embodies an undisputed classic in the world of fragrance.  

In its renowned portfolio, VAN CLEEF & ARPELS brings together luxury, the highest standards of craftsmanship and classical elegance, and through its "haute-parfumerie" has created a truly individual and desirable item from playful, romantic, aromatic and enticing perfume ingredients.