Almost 50 years ago, an elegant boutique with a white and yellow-striped awning opened on the corner of Rodeo Drive and Dayton Way in Beverly Hills, Los Angeles. The boutique belonged to the label GIORGIO BEVERLY HILLS, and came to fundamentally change the rules of fashion retail. The extraordinary boutique was famous for its special service: all deliveries were brought to customers in an elegant and exclusive Rolls-Royce, and bored husbands were entertained in the store with a fireplace and a pool table to help them pass the time. The owner of the boutique, Fred Hayman, transformed Rodeo Drive into the No. 1 shopping destination in Los Angeles, and he also became the first stylist to dress the Hollywood greats for the red carpet.

BEVERLY HILLS, his legendary fragrance, was created in 1981 and lets you into the vivid and glamorous world of GIORGIO BEVERLY HILLS, a truly refined and bold combination of adventure and exoticism. GIORGIO BEVERLY HILLS - glamorous, optimistic and always sunny.