As early as the 1960s, US fashion creator GEOFFREY BEENE, famous for his classic, sporty style, was known as one of the first designers to take his own brand and successfully turn it into an empire. The GEOFFREY BEENE brand masterfully combines classic fashion with sporty elements, marrying stretch materials with fine couture fabrics. His spectacular collections have led to him being the only American to date to have been awarded the highly coveted Coty award, America's most prestigious fashion prize, a total of eight times. 

In addition to his timeless fashion, GEOFFREY BEENE has created three perfumes in which sporty freshness meets exceptional elegance. His most famous fragrance creation is Grey Flanell, which earned him the Oscar of perfume prizes, the Fifi Award, for the best men's fragrance. "Grey flannel as a fabric is timeless and never goes out of style, and has been so for generations," says designer GEOFFREY BEENE.