EVERY FRAGRANCE TELLS HIS OWN IMAGINATIVE STORY
In the early 2000s, the young Swede Jan Vilhelm Ahlgren was drawn from his hometown of Kalmar to the Seine metropolis of Paris. He lives a few "nomadic years" in the European fashion scene before he leaves for New York in 2012. Besides his work as a model, Jan starts to design handmade leather bags. Inspired by the artisan tradition of adding an individual scent to leather gloves, he sets out to find a partner with whom he can realize his olfactory vision. He finds it in the highly talented perfumer Jérôme Epinette and is thrilled from the first moment on. Vilhelm Parfumerie was born from his love of design and his ever-increasing passion for fragrances. Named after his grandfather, who has been intimately connected to Jan since his earliest childhood. Witty, gracious and charismatic - he shapes Jan's awareness of the cultivated style and flawless elegance of the early 20th century.