THE ART OF CREATING SCENTS FROM PHOTOGRAPHS
Ulrich Lang - His passion is art, his roots are fragrances. In his grandmother's hairdresser's store in Backnang, Ulrich Lang discovered his love for fragrant perfumes as a young boy and soon noticed that he had a good nose for it, as well as a good eye for contemporary photography. After a few years as product manager for L'Oréal in Germany, his path led him to the Mecca of creative people - to New York, where he first worked in art publishing houses and built up the online portal artnet.com, until in 2002 he combined both passions with the creation of an extraordinary fragrance collection. Ulrich Lang New York Fragrances, inspired by contemporary photography. Each individual fragrance is composed of exquisite notes and artfully combines simplicity with sophistication.