For NICKEL, the cult men's skincare brand from France, no beauty diploma is necessary. This is a casual, no-fuss brand that is completely free from any complex beauty-industry jargon. Launched in 2002, NICKEL is still all about men's skincare for a new generation. There is no elaborate care routine, no strict plan of application - the directions are all plain and simple, stated in words that men themselves use and understand. It’s all completely uncomplicated, always straight to the point: Attention les Yeux, Bonne Gueule, Contre-Feu, Super Speed – put simply, c‘est NICKEL. It’s just cool, because that's what makes men tick.
NICKEL’s products have fun factor, a clear range and a cool look; they are angular, metallic, practical and reduced to essentials. The modern man can use these products as he wishes, without all the drama that can make skincare so difficult. Robert de Niro, John Malkovich, Jean Paul Gaultier and John Galliano are all addicted, so there’s no doubt about it: NICKEL Spas in Paris, New York and London are the world's beauty inspection hotspots for the urban male.