Founded in 1856, British fashion house BURBERRY has a long-standing reputation and long ago came to mean much more than just classic trench coats and a legendary check pattern. In recent years, classic, functional and progressive collections by BURBERRY have influenced fashion worldwide. With its luxurious glamour and characteristic British elegance, the brand quickly became an international trendsetter. The label has also developed a highly diversified portfolio of fragrances, as appropriate in the world of fashion. Since 2001, BURBERRY owes its new image to the creative direction of Christopher Bailey, who created the highly distinctive "brit chic" look which gave a new interpretation to the brand's traditional roots.
The complete portfolio of the BURBERRY brand, with all of its different facets, incorporates a mix of British heritage, modern nostalgia and rebellious individualism. The brand celebrates these values in each of its extraordinary fragrance lines - which began with BURBERRY LONDON and have continued right up to BURBERRY SPORT - in a totally British style, with timeless elegance, relaxed and natural simplicity and a casual charm.
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